Few & Long Or Many & Quick

Few & Long Or Many & Quick

View more presentations from Giles Rhys jones.

How advertising needs to change its process in order to change its product.
A presentation given at WARC Creativity in Advertising conference 26/3/9 London.
For more ramblings see: http://interactivemarketingtrends.blogspot.com

'Stylish Disinfecting'

Clorox has added some pizzazz to its Disinfecting Wipes by packaging them in decorative canisters that are meant to look more like an accessory than a cleaning product. The canisters are now appearing in Macy's window displays in major metropolitan cities, including New York, Chicago and San Francisco. It's all part of the company's strategy to promote "stylish disinfecting." The new wipes collection, which sports floral and nature-themed designs, is being featured on Macy’s TV screens and samples are available at information booths inside the stores. Brandweek interviewed Lisa Partnoy, marketing manager for Clorox Disinfecting Wipes, who discussed how the brand is leveraging unconventional shopper marketing tactics to draw awareness to its new collection.

more here

track it anywhere

How To Do Social Media Right In 2009

poate ne ajuta la prezentari/ propuneri

How To Do Social Media Right In 2009

An innovative launch of a SF movie in London (Watchmen), using water projection on Thames:

It could be easy reapplied in Romania, exploiting Bucharest Days (around 20 September), where projections became tradition:

Maybe the organizers will accept a sponsor which will give them a theme for the projections.

8 visual case studies of fun marketing materials

le puteti vedea aici

Online Leading Brands (2009)

Online Leading Brands 2009

View more presentations from evensys. (tags: leading brands)

Unde mergem?

The Future of Advertising, APA, 17/02/09

View more presentations from John v Willshire. (tags: communities social)

Prima pauza publicitara literara

In timpul conferintelor dedicate literaturii din cadrul Casei de literatura de la Hambrug si Universitatea Lessing din Berlin un medicament si-a gasit un mic spatiu publicitar.

De scholz & friends hamburg pt Doppel Herz

Cum sa cresti volumul de vanzari pentru mancare

Lasa-i pe consumatori sa se joace cu mancarea

How to make a big fuss over a jacket

Is it possible to hatch an egg in a down jacket?

Is Twitter a free marketing channel?

A slightly diffrent approach for communicating in social networks: instead of grab its target attention via free love and after that communicating with them, Dell raised followers on Twitter and after that thanked them by offering discounts. Is Twitter a free marketing channel? That's how it looks:

"Dell’s Twitter experiment seems to be working. After making $1 million during the holidays by alerting Twitter followers to sale items, Dell is now offering discounts exclusively to the 11,844 people who follow @DellOutlet. For instance, here is a Tweet with a link to a 30-percent-off deal on an XPS laptop. When you click on the link, it takes you to this product page on Dell.com."

women running to get their shower

one day "event". read about it here

Hair Care

Haircuts by Children by Darren O'Donnell


Muse Beauty Salon shopping bags designed by Tokyu Agency Inc.

Transformarea generatiilor vs. generatia transformer

Transformer Generation

View more presentations or upload your own. (tags: semiotics hip-hop)

Multe concepte sunt cunoscute dar nu general valabile.

cum sa ne mai jucam

Jelly Tots: Snakes and ladders

Video gaming bigger than DVDs?

Video Gaming Trends

View SlideShare presentation or Upload your own. (tags: marketing advertising)

si tu (poti face asta)

Vh1's 40 Greatest Pranks from ImprovEverywhere on Vimeo.

cat ziceai ca face?

Gifting in on line social networks

On line social networking connection became so tied that people are willing to give presents to their virtual friends. This is a good chance for brands to exploit this opportunity and unobtrusively enter in the advertising forbidden world. Two examples of brands which already speculated this breach are:

1. Heineken using GetThemIn, which allows UK Facebook users to send each other real alcoholic beverages.

2. Paramount Pictures at "Indiana Jones and the Kingdom of the Crystal Skull" launch giving Facebook users a chance to send their friends a small digital version of Indy's iconic brown hat as a "virtual gift." The Fedoras became available at 4:30am on Wednesday morning, the day before the movie hit theaters. By 3pm, all 250,000 had sold out. Each gift provided a link to the movie's Facebook page, where fans could find local showings, read other users' reviews, post messages, download widgets and other applications, and view stills from the film's production.

Social Media Curve

De aici

Angajeaza-i!

Employing Your Customers for Fun and Profit

View SlideShare presentation or Upload your own. (tags: models innovation)