Few & Long Or Many & Quick

Few & Long Or Many & Quick

View more presentations from Giles Rhys jones.

How advertising needs to change its process in order to change its product.
A presentation given at WARC Creativity in Advertising conference 26/3/9 London.
For more ramblings see: http://interactivemarketingtrends.blogspot.com

'Stylish Disinfecting'

Clorox has added some pizzazz to its Disinfecting Wipes by packaging them in decorative canisters that are meant to look more like an accessory than a cleaning product. The canisters are now appearing in Macy's window displays in major metropolitan cities, including New York, Chicago and San Francisco. It's all part of the company's strategy to promote "stylish disinfecting." The new wipes collection, which sports floral and nature-themed designs, is being featured on Macy’s TV screens and samples are available at information booths inside the stores. Brandweek interviewed Lisa Partnoy, marketing manager for Clorox Disinfecting Wipes, who discussed how the brand is leveraging unconventional shopper marketing tactics to draw awareness to its new collection.

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How To Do Social Media Right In 2009

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How To Do Social Media Right In 2009

An innovative launch of a SF movie in London (Watchmen), using water projection on Thames:

It could be easy reapplied in Romania, exploiting Bucharest Days (around 20 September), where projections became tradition:

Maybe the organizers will accept a sponsor which will give them a theme for the projections.

8 visual case studies of fun marketing materials

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Online Leading Brands (2009)

Online Leading Brands 2009

View more presentations from evensys. (tags: leading brands)