joi, 27 noiembrie 2008
Innovative OOH & Indoor (mainly new technology)
Interactive Shadow Ads
http://www.youtube.com/watch?v=lhMIrrZnzoU&feature=related
New ORS Buss Shelter
http://www.youtube.com/watch?v=mh_oyYbGCCo&feature=related
Nokia Buss Shelter Game
http://www.youtube.com/watch?v=CgNcLYP-950&eurl=http://billboardom.blogspot.com/
Subway Walls Innovative
http://www.youtube.com/watch?v=cNhSpV25PE4&NR=1
Ipod Subway Sensitive Indoor
http://www.youtube.com/watch?v=M3N2oLDil90&feature=related
Ikea Interactive Add (Men sleeping holograme)
http://www.youtube.com/watch?v=hH0ZsglHlVE&feature=related
Lexus Interactive Shop Window
http://www.youtube.com/watch?v=NRHyQXBfkK4&feature=related
Adobe interactive Wall
http://www.youtube.com/watch?v=B5mwzhUCqkA&eurl=http://billboardom.blogspot.com/
Water Wall Projection
http://www.youtube.com/watch?v=2ltp9nKKzsA&feature=related
Who's inside?
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZQ1mW7ui6DqmA6AXnIK8ohrRihcRQJFYKaEEwGchIUg-eVJ8CGz1iX3t255ub_MFhFskbg9hf4ZT5KBchCJXCEUeNsgZAtB_bYdV7gZxFcPLpPoLvemI5D19ZguMTwftzCRdNRRLYnQHj/s1600-h/billboard-alien-creepy.jpg
Cassino interactive Wall
http://www.youtube.com/watch?v=3l5SKbtMb5E&feature=related
Behind the Glass of In-Window Interactive Ads: Monster Media
http://www.youtube.com/watch?v=3l5SKbtMb5E&feature=related
http://www.youtube.com/watch?v=lhMIrrZnzoU&feature=related
New ORS Buss Shelter
http://www.youtube.com/watch?v=mh_oyYbGCCo&feature=related
Nokia Buss Shelter Game
http://www.youtube.com/watch?v=CgNcLYP-950&eurl=http://billboardom.blogspot.com/
Subway Walls Innovative
http://www.youtube.com/watch?v=cNhSpV25PE4&NR=1
Ipod Subway Sensitive Indoor
http://www.youtube.com/watch?v=M3N2oLDil90&feature=related
Ikea Interactive Add (Men sleeping holograme)
http://www.youtube.com/watch?v=hH0ZsglHlVE&feature=related
Lexus Interactive Shop Window
http://www.youtube.com/watch?v=NRHyQXBfkK4&feature=related
Adobe interactive Wall
http://www.youtube.com/watch?v=B5mwzhUCqkA&eurl=http://billboardom.blogspot.com/
Water Wall Projection
http://www.youtube.com/watch?v=2ltp9nKKzsA&feature=related
Who's inside?
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZQ1mW7ui6DqmA6AXnIK8ohrRihcRQJFYKaEEwGchIUg-eVJ8CGz1iX3t255ub_MFhFskbg9hf4ZT5KBchCJXCEUeNsgZAtB_bYdV7gZxFcPLpPoLvemI5D19ZguMTwftzCRdNRRLYnQHj/s1600-h/billboard-alien-creepy.jpg
Cassino interactive Wall
http://www.youtube.com/watch?v=3l5SKbtMb5E&feature=related
Behind the Glass of In-Window Interactive Ads: Monster Media
http://www.youtube.com/watch?v=3l5SKbtMb5E&feature=related
Etichete:
Indoor,
Innovation,
Iphone,
OOH,
Useful for Consumer Advertising
luni, 24 noiembrie 2008
3Mega (cercetari)
1. t=zero Player Engagement and In-Game Advertising
2. Digital youth
3. The Interantional Communication Market 2008
2. Digital youth
3. The Interantional Communication Market 2008
vineri, 21 noiembrie 2008
Very simple good idea!
- Free photocopies for students: offering university students free photocopies is possible by printing ads on the back of the copy paper, which is slightly thicker than normal to prevent ads from shining through.
- Free notepaper for students with advertising space o n top of the page.
Etichete:
Innovation,
Useful for Consumer Advertising
Mobile & OOH interactive connection
Megaphone has devised a novel way to make mega-screen advertisements draw crowds. Anyone within view of a large video display managed by Megaphone can join in a simple video game by calling in with their cell phones, with their phones serving as makeshift game controllers. As a video on Megaphone’s website demonstrates, those linked into the game can fire weapons at space-alien attackers while seeing their own avatar along with those of other players.
Etichete:
Innovation,
OOH,
Useful for Consumer Advertising
Massage or Kapsel?
Eventscape's Kapsel is a multisensory functional space that can be set up anywhere in a busy office or elsewhere to create an oasis of relaxation and calm. Based on a lightweight tubular frame, the space can be skinned in any material, with no restrictions on size or form. Full-colour graphics, light, sound and even scent can also be included, creating a completely immersive space that can recharge and refocus employees during brainstorming sessions, for example. The whole design can later be knocked down and reskinned, reused and recycled to create a whole new environment. Custom solutions are also available for medical, retail and hospitality applications
Etichete:
Indoor,
Innovation,
Useful for Consumer Advertising
I Bar
The iBar has already been used in events, exhibitions, product launches and top night spots all over the world, Mindstorm says, including BMW's head office in Munich, Geneva's Pimp Club and a gala dinner at Google. Such technologies certainly have the potential to transform the consumer experience at bars, restaurants and other venues, as well as providing a wealth of new advertising and point-of-sale opportunities.
EcoCabs
Dublin-based Ecocabs now offers free eco-taxi rides throughout the streets of the city. Current sponsors of the vehicles include 7Up, Yoplait and KPMG.
Etichete:
Innovation,
OOH,
Useful for Consumer Advertising
How to make your product utile in social networks?
GetThemIn, which allows UK Facebook users to send each other real alcoholic beverages.
The Light Agency has expanded on that idea with a Mars-branded widget that makes it possible to send real candy.
Etichete:
Innovation,
internet,
Useful for Consumer Advertising
Personalized Travel Books
The mechanism is very simple: without the need of creating an account, you just access http://www.offbeatguides.com/, enter your destination and your departure location and a special soft will crowl the internet and find the best utile information for enjoying your trip.
Worth saving it in your Favorites websites :)
Etichete:
Innovation,
internet,
Useful for Consumer Advertising
miercuri, 19 noiembrie 2008
luni, 17 noiembrie 2008
duminică, 16 noiembrie 2008
joi, 13 noiembrie 2008
luni, 10 noiembrie 2008
joi, 6 noiembrie 2008
New Stuff
(1) Microsoft means many things to many people. Now it’s producing its own content too: MSN Kirill
(2) This widget is every planner’s dream come true, giving several mini snapshots of what’s going on in the world right now, from eggs being produced by the ton, world energy being used, people stuck in elevators and shopping days till Christmas. An ‘internet buzz-o-meter’ provides at-a-glance comparisons between, say, hip hop and rock’n’roll, or hockey and baseball. Sprint.com
(2) This widget is every planner’s dream come true, giving several mini snapshots of what’s going on in the world right now, from eggs being produced by the ton, world energy being used, people stuck in elevators and shopping days till Christmas. An ‘internet buzz-o-meter’ provides at-a-glance comparisons between, say, hip hop and rock’n’roll, or hockey and baseball. Sprint.com
miercuri, 5 noiembrie 2008
Men
Studies dedicated to advertising to men:
(1) Advertising Research Study Reveals How Men and Women See Love Differently— Reasons for Differences Cited in Murray Qualitative Research Study
(2) Break Media and Panache Research Findings Show Top IAB Standard Ad ...
luni, 3 noiembrie 2008
Out of the context
Christiane Feser’s Frauen shows women the way we are used to see them in magazines or in ads - namely heavily airbrushed - but out of the context of those magazines or ads. The effect is quite startling.
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