joi, 12 februarie 2009

Prima pauza publicitara literara



In timpul conferintelor dedicate literaturii din cadrul Casei de literatura de la Hambrug si Universitatea Lessing din Berlin un medicament si-a gasit un mic spatiu publicitar.

De scholz & friends hamburg pt Doppel Herz

Cum sa cresti volumul de vanzari pentru mancare



Lasa-i pe consumatori sa se joace cu mancarea

How to make a big fuss over a jacket

By asking : Is it possible to hatch an egg in a down jacket?

joi, 5 februarie 2009

Is Twitter a free marketing channel?


A slightly diffrent approach for communicating in social networks: instead of grab its target attention via free love and after that communicating with them, Dell raised followers on Twitter and after that thanked them by offering discounts. Is Twitter a free marketing channel? That's how it looks:
"Dell’s Twitter experiment seems to be working. After making $1 million during the holidays by alerting Twitter followers to sale items, Dell is now offering discounts exclusively to the 11,844 people who follow @DellOutlet. For instance, here is a Tweet with a link to a 30-percent-off deal on an XPS laptop. When you click on the link, it takes you to this product page on Dell.com."

miercuri, 4 februarie 2009