joi, 26 februarie 2009
luni, 23 februarie 2009
joi, 12 februarie 2009
Prima pauza publicitara literara
In timpul conferintelor dedicate literaturii din cadrul Casei de literatura de la Hambrug si Universitatea Lessing din Berlin un medicament si-a gasit un mic spatiu publicitar.
De scholz & friends hamburg pt Doppel Herz
joi, 5 februarie 2009
Is Twitter a free marketing channel?
A slightly diffrent approach for communicating in social networks: instead of grab its target attention via free love and after that communicating with them, Dell raised followers on Twitter and after that thanked them by offering discounts. Is Twitter a free marketing channel? That's how it looks:
"Dell’s Twitter experiment seems to be working. After making $1 million during the holidays by alerting Twitter followers to sale items, Dell is now offering discounts exclusively to the 11,844 people who follow @DellOutlet. For instance, here is a Tweet with a link to a 30-percent-off deal on an XPS laptop. When you click on the link, it takes you to this product page on Dell.com."
Etichete:
Innovation,
internet,
social_media,
Useful for Consumer Advertising
miercuri, 4 februarie 2009
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