A slightly diffrent approach for communicating in social networks: instead of grab its target attention via free love and after that communicating with them, Dell raised followers on Twitter and after that thanked them by offering discounts. Is Twitter a free marketing channel? That's how it looks:
"Dell’s Twitter experiment seems to be working. After making $1 million during the holidays by alerting Twitter followers to sale items, Dell is now offering discounts exclusively to the 11,844 people who follow @DellOutlet. For instance, here is a Tweet with a link to a 30-percent-off deal on an XPS laptop. When you click on the link, it takes you to this product page on Dell.com."
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