On line social networking connection became so tied that people are willing to give presents to their virtual friends. This is a good chance for brands to exploit this opportunity and unobtrusively enter in the advertising forbidden world. Two examples of brands which already speculated this breach are:1. Heineken using GetThemIn, which allows UK Facebook users to send each other real alcoholic beverages.
2. Paramount Pictures at "Indiana Jones and the Kingdom of the Crystal Skull" launch giving Facebook users a chance to send their friends a small digital version of Indy's iconic brown hat as a "virtual gift." The Fedoras became available at 4:30am on Wednesday morning, the day before the movie hit theaters. By 3pm, all 250,000 had sold out. Each gift provided a link to the movie's Facebook page, where fans could find local showings, read other users' reviews, post messages, download widgets and other applications, and view stills from the film's production.
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