Lucky Voice Home, which just launched into beta earlier this month, offers more than 6,300 songs that can be streamed into consumers' living rooms for club-quality karaoke fun. Users can create their own, personal playlists by searching Lucky Voice's catalogue or by browsing the lists of their friends. They can also organize private karaoke parties using the site, with features for jointly planning the playlist, sending out invitations and even sharing photos afterwards.
Based on the fact that Karaoke is an expression of self confidence and a way of bonding with friends, Orkid used in Turkey this idea to create an on line Karaoke party (Girls stand up) with viral potential. The results were over objectives!
This is a good way to connect with consumers for brands which associated with music and not only.
